Della. Is anyone else as offended as I am about this? When I first heard about it, I thought, “This HAS to be a joke. Maybe it’s an Onion article or something.” Nope, Dell has launched “Della”, a website dedicated to women computer shoppers. You may ask, “But how do you target today’s modern woman?” Well I’m glad you asked.
You tell them they can get the laptop in a variety of fabulous colors and with multiple accessories. Tell them they can use them for more than just checking their e-mails about who’s wearing what. You can do things like search for recipes, count calories/carbs and you can zone out to your own private meditation throughout the day.
I feel patronized and I’m not even a woman! If this were the 1950′s, it might have been a good idea but to think that women need a special website to dumb down computers for thier simple gossip and recipie loving brains… I’m offended. Some of the chicks I know kick more ass on the computer than many of the men I know.
Now if Dell launched a website that told men they could get the laptop in black or chrome, and they could use it for more than looking at naked woman. And if it came with a beer holder…
May 15th, 2009 at 6:38 pm
Why would I need a laptop for more than looking at naked women?
May 17th, 2009 at 3:09 pm
I don’t get the reason for the rant – I’m no more offended than I am by Alien ware targeting the boys in the basement with their high-end gamers machines….
Or Rednecks beer drinkers ordering Hooters wings for a NASCAR event….
Just seems like a good idea to created a more targeted product (or at least campaign) –
Of course it never occurred to me until you mentioned it that the kick-ass techno-savvy chicks you reference were the market that Dell was going after….